Sick of feeling like your SEO isn’t up to scratch? When it comes to SEO, you can’t simply keep producing more text and hoping it will work. Producing content is important, by it needs to be quality content. Your content needs to be valuable to your readers and the search engine. This blog will provide tips for improving your SEO strategy.

Consider Your Audience’s Search When Planning Your SEO Strategy

Before going to the effort of writing a blog, and hoping to boost your search ranking, it helps to have an idea of what your audience is looking for. Considering what questions your audience has will help you determine what phrases you will be optimising your articles for. If you aren’t writing content people are searching for, then search engines aren’t going to care about your content.

seo on a sticky note hanging from twineStructure Your Posts:

Your blog posts need to have a structure to ensure they are reader and search-friendly. Have an introduction and a conclusion, headings and subheadings, break the content up with images and lists. All of these sections will allow you to slip in more keywords. Plus, they make the article easier to read.

Use Multiple Keywords Related To Your Topic

Originally, Google focused more on singular keywords, but now it covers whole topics. So, you will need to use a variety of keywords relevant to your topic. For instance, for this article article, I might use any keywords related to SEO: search engine optimisation, keywords, Google, etc. A simple tip is to create a list of relevant keywords and sprinkle them throughout.

Plan The Length of Your SEO Articles

Do you have any idea how long a blog post should be? The length of your article will depend on three things: the objective, your visitors, and Google. An article should be at least 300 words long. Google does like longer pieces of content, but it also values content. Plus, you don’t want to go too crazy and scare your readers off. If you’re writing cornerstone content, over 1000 words are good for SEO. However, to better balance search engine and user-friendliness, 500-600 words is ideal. 

Always Add Internal Links For Your SEO

When you’re writing a new blog, remember to consider what content and pages you can link to for SEO. Search engines also use internal links to set your search engine ranking. So, remember to link to other relevant content on your website. It’s always worthwhile to link externally to any materials you’ve consulted. 

Want to recover your SEO rank?

There are five simple tips for writing better SEO-friendly blogs. If you need help with your search ranking, or you’ve been penalised by Google, contact Rank Rescue today.

Leave a Reply